Ever After and Consumerism

Commodity consumption is a relevant topic to this film not just in terms of the purchasing of the movie itself, but also plays a role within the film. The sale of the film Ever After within the box office and as a VHS and DVD is a result of 20th Century Fox's main goal of gaining profit from its consumers. We have discussed already the absurdity of the re-consumption of the same plot and story lines disguised through pseudo-individualism, and i therefore won't address again the ridiculous nature of the popularity of such films. However, it is ironic that within the film itself, frivolous pointless spending is also addressed. Rodmilla sells things within the household such as candles, tapestries and even servants to pay off her debts, and yet continues to spend money as if there was no end to it. This is a reflection of our current society as well can see from the 2008 recession resulting from the immense borrowing and lending to consumers who had no business taking such large loans they were incapable of paying back for the purpose of consuming things they had no business consuming at their income level. Consumerism has become an extremely prevelent theme in today's society and makes sense that it is reflected in today's media texts.