Saturday, November 23, 2013

Ever After as Part of the Culture Industry

Ever After is a perfect example of how films have been created as part of the culture industry in todays media world. The film's use of standardization by taking the major plot points and characters from previous cinderella stories and other fairy tales can be seen throughout the film. For example, the whole idea of a girl in need of saving, swept of her feet by falling in love with a handsome prince who marries her and takes her away from her troubles is basically the main point of the whole film, and also extremely repetitive. This is a story we have all seen before, from the time we were children watching Disney movies, so now in not so straight forward films not even about fairy tales. Girls are so commonly portrayed as helpless characters stuck in terrible positions, whose only hope of escape is by marrying a male of power and wealth. The film isn't EXACTLY the same, however. Slight differences can be observed, indicating the small modifications of the story to appeal to modern day audiences at a mass level. This pseudo-individualization can be seen through the characters. Danielle is made to appeal more to modern day women through her personality, which features more dominant traits typically associated with men such as self-reliance, ingenuity, intelligence, well-educated, and stubborn. These characteristics are still seen as unfit for a women within the film, however the prince finds her personality endearing and falls in love with her for her passions and intelligence. 



No comments:

Post a Comment